Head of UK Marketing & Communication

The Head of UK Marketing and Communication (HM&C) is a member of the Country Executive Office team and reports to the Country Executive UK

The HM&C will work strategically together with the Marketing & Communications team in Head Office, including the branding and internal marketing teams and will be responsible for both the translation and implementation of the Bank’s marketing and communications strategy in the UK. This will be undertaken in conjunction with all relevant stakeholders located in both the UK and Head Office

The Country Executive Office is responsible for all activities in the UK, ensuring alignment and compliance to all legal, regulatory and statutory obligations, with the aim of achieving the bank’s strategic goals across all 3 UK Branches.

The UK Marketing and Communications function is responsible for all external and internal marketing activities for the ABN AMRO UK franchise including marketing and corporate communications. Working closely with the UK Country Executive Committee and the various marketing, brand, media and communication teams within Amsterdam, Head Office as well as with the ABF International Marketing team. The role holder will be responsible for developing and implementing ABN AMRO UK’s annual marketing and communications strategy both internally as well as externally in conjunction with stakeholders in London and the NL Head Office. UK Marketing and Communications play an integral role in enhancing and reinforcing the ABN AMRO brand and reputation in the UK– externally through media, partner and customer engagement, and internally through our people. The team strives to be a high-performing, results-driven team with strong internal and external networks and relationships.

In this role, you will be responsible for both the external and internal communications, including marketing, of all UK business lines of ABN AMRO. For the ABF business, this will be a cooperation line with the Head of ABF Marketing who is responsible for the marketing across all of NW Europe for the ABF business which includes the UK branch.

The purpose of the role is to deliver effective and efficient marketing and communications to our stakeholders and to ensure an aligned approach in the dissemination of the ‘One Bank’ central strategy. The HM&C will be responsible for developing and executing a leadership, culture and engagement internal communications strategy, Strategy development will be done in collaboration with the UK Country Executive, the UK HR Director and the broader UK ExCo. The role will also include the responsibility for content marketing, campaigns and projects to raise brand awareness and promote the products and services of ABN AMRO in the UK to ensure a targeted approach through a variety of media channels. The HM&C will be responsible for developing and implementing ABN AMRO UK’s annual marketing strategy and communications in conjunction with all relevant stakeholders.

Below are the core activities of the role:

• Responsible for coordinating and delivering all elements of internal communications including leadership communications, UK intranet, UK townhalls and key business updates.
• Act as a trusted advisor to the UK CE, UK ExCo and UK businesses on any strategic, operational or change activities which require internal / external communication
• Assist Senior Leaders within ABN AMRO UK to grow their internal and external profile
• Responsible for raising the business profile with external and internal audiences, such as within the industry marketplace, through content marketing and PR in close cooperation with internal stakeholders;
• Align with appropriate stakeholders in the UK and Head office to understand the ‘One Bank’ strategy and translate this into content for internal and external use to promote and position ABN AMRO’s activities and business in the UK;
• Website and Social Media - Management of ABN AMRO’s existing content and publication on our internal and external website of updates along with Social Media (e.g. LinkedIn) to promote new business, business developments across relevant sectors, interesting articles, UK and bank-wide developments. This will also include analysis of statistics from website and social media accounts to optimize our positioning of content;
• Support the business heads with the sourcing / production of timely and relevant raw / owned content for key audiences, by defining their target market strategies, initiating tactical campaigns, idea generation, building a route to market matrix adding analytics to create an annual overview of the most effective initiatives with a continuous improvement focus;
• Support the Production of external pitch books, sales support materials (leave behinds) and client communications or ad hoc projects to ensure the brand guidelines are respected and followed for attraction, nurturing, retention and advocacy;
• Organise measurable client events and activities based on business requirements including trade shows, taking responsibility for the logistics and operational implementation as well as providing a social media presence during the event where applicable and where required ABN AMRO branded merchandise;
• Develop data analytics for continuous assessment and improvement and tracking of progress; and
• Ownership of the UK Branch marketing ‘Out of Pocket’ budget management in close cooperation with the Head of Process & Control, with due attention to return on investment analytics.

Management and Leadership

• Inspires and enables others around the Why and What of the ABN AMRO purpose and strategy
• Role model to our values: care, collaboration and courage
• Strong execution capability
• Strong change leader
• Promote a culture of good conduct by demonstrating and communicating the expected levels of behaviour and integrity by encouraging a speak up culture, compliance and completion of all mandatory/regulatory training courses, including but not limited to SHARP
• Regularly assess employees level of conduct and, encourage and celebrate good conduct and address instances of poor conduct
• Demonstrate and promote the expected levels of behaviour and employee integrity by showing strong adherence to moral and ethical principles and internal rules, policies and procedures
• Create an open and safe working environment which is free from barriers and where employees respect the opinions of others, feel free to give voice to their values, report and learn from mistakes by proactively asking for feedback and raise issues or concerns without fear for negative consequences
• Guide and coach employees in the objective setting process to ensure the overall mission and objectives of the department are fulfilled whilst ensuring the individual roles and responsibilities are clear, fostering a collaborative team spirit (locally and internationally) and ensuring robust mechanisms are implemented to limit key person dependencies
• Assess periodically the overall skill sets of the team and ensure that training and development needs are identified and acted upon via regular team and one to one meetings
• Regularly reviewing Succession Management and Talent Development plans, providing employees development opportunities to support those plans
• To carry out Human Resource Management tasks within the framework set for this purpose by ABN AMRO in order to ensure optimum allocation, motivation and knowledge of staff.

ABN AMRO is an enterprising bank with a primary focus on Northwest Europe. We serve clients in the retail, private banking and corporate banking sectors. We are also present internationally in a number of specialist activities, such as Corporate and Commercial Banking, Asset Based Finance and Clearing.

At ABN AMRO we have a clear purpose: Banking for better, for generations to come. The shift towards sustainability is one of the most important challenges of our time. Supporting our clients at times that matter has always been our role and our responsibility. Together, we aim high and work towards lasting relationships that are relevant and responsible, both now and in the future. We want to be the bank that leads the way.

Our strategy goes far beyond financial value: we want to accelerate the transition to sustainability. We do this by supporting and advising our clients in order to facilitate their sustainability shift. Our commitment to clients, employees, investors and society calls for clear direction, focus and dedication.

We concentrate on our three strategic pillars:

• Support our clients transition to sustainability
• Reinvent the customer experience
• Build a future-proof bank

Our strategy requires a culture of working together and permanent learning. It's only with this mindset that we unleash the best in ourselves to deliver a high standard of performance. ABN AMRO's culture is the catalyst for the evolution in which we find ourselves: our people are imaginative, trust each other and do just that little bit extra to help clients.

ABN AMRO UK is part of the Corporate Banking business line and operates the following businesses in the UK:

• Corporate and Institutional Banking which includes Corporate Banking, Clearing, Global Markets - Sales & Trading and Financial Institutions
• Commercial Banking which includes Asset Based Finance and International Desk, which provides transactional banking services

Our business lines are supported by a number of functions such as Risk, Compliance, Legal, IT, Finance (Including Tax), Business Management and Human Resources. We currently employ approx. 380 people in the UK.

• Relevant Marketing/Communications degree and full-marketing mix experience with a proven track record of delivering successful marketing activity
• In-depth and relevant experience in this field to include defining Marketing and communication strategy, planning and implementation
• In depth knowledge of communication and marketing techniques and methods
• An experienced marketing professional, able to see the bigger picture but also hit the ground running and roll up their sleeves to produce engaging content and campaigns to deliver excellent results
• In depth knowledge of communication and marketing techniques and methods
• Significant experience of arranging and publishing content as well as using social media including LinkedIn
• Experience of using analytics packages and social media tools to produce usage reports with the ability to analyse and translate data into executive reports
• Have excellent interpersonal and influencing skills, with an entrepreneurial spirit with the ability to work autonomously, maintaining good structure, monitoring timelines and maintain an overview
• Have excellent stake holder management at all levels of the organisation, being able to adapt style to build mutual beneficial relationships
• Be self-motivated, flexible and have a proactive attitude with the adaptability to positively deal with change
• Have strong organisational skills including the ability to multi- task and manage competing priorities
• Strong command of the English language and the ability to articulate requirements. Have exacting standards in respect to detail, written and oral communication skills and motivation to exceed expectation of the role
• Managing dialogues, influences perspectives, by actively listening and displaying empathy within the different cultures. Adapts to the progressive organisational dynamics
• A great team player who is experienced in working or desire to work as part of a close-knit team
• Overcomes obstacles, keeps calm, seeks and acts on feedback and is an effective role-model for a long-term sustainable career
• Experience of working within a financial environment would be an advantage
• Have advanced excel skills in order to manipulate, analyse and organize large quantities of data in an expeditious manner
• Have experience of using the ADOBE professional suite
• The ability to reflect on their impact on the wider ABN AMRO franchise being able to adapt to different styles of communication and leadership and actively looks for feedback.

Joining ABN AMRO means working on meaningful projects. Projects that have an impact on our clients. Working with a wide range of people with different backgrounds, opinions and ideas. In the UK, in the Netherlands or elsewhere in our international network. We offer an environment where you will be challenged on a daily basis - professionally as well as on a personal level - so that you can grow to become the professional you want to be.

We have identified that the following types of flexible working may be suitable for this role in principle. Any requests will be determined in line with our Flexible Working Policy:

Type of Flexible Working May be Considered

Job Sharing Yes

Remote Working Yes

Part time Yes

Flexitime Yes

Unpaid leave Yes

Staggered hours Yes

Are you interested? Please apply via the button below.

For more information please contact Niki Champion, Senior Resourcing Partner, UKrecruitment@uk.abnamro.com, +44 203 192 9342.

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